編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-394-085 | Marriott Corp. (A) | Paine, Lynn Sharp;Nichols, Charles A. | General management | Management Theory and Practice( IM6029 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Management Theory and Practice( IM6029 ) |
3 | 9-604-016 | ITC eChoupal Initiative | Upton, David M.;Fuller, Virginia A. | Operations management | Management Theory and Practice( IM6029 ) |
4 | 9-305-048 | Otis Elevator: Accelerating Business Transformation with IT | McFarlan, F. Warren;Delacey, Brian J. | Other | Management Theory and Practice( IM6029 ) |
5 | 9-711-462 | Cola Wars Continue: Coke and Pepsi in 2010 | Yoffie, David B.;Kim, Renee | Other | Management Theory and Practice( IM6029 ) |
6 | 9-904-046 | Rein Chemical Co.: Specialty Division | Aguilar, Francis J. | Other | Management Theory and Practice( IM6029 ) |